Hire the children: make business with kids, a great value for new-liberalism.

Children are very open-minded and curious, and it is scientifically proved that they much better record information. And the great thing is that they have no distance between objective information (for instance: what they learn at school) and a hand-built discourse made by a marketer. In fact, if children are core target, it is not because they have money (of course) but because they can influence their parents, but moreover because they will be future potential customers.

That is why our young kids often break our b***cks when we go shopping, always wanting some brand new stuff, items of marks… They saw it on TV… Or on the Internet. Finally, they could be considered as good relays for the companies, especially with the attention which is focused on them. Nowadays, kids are more considered as kings (or queens) who make their parents down on their knees.  

With the apparition of e-culture appears a new way to make money this way: washing up more efficiently the brain of our children with new technologies. Indeed, “they inherently understand digital technology because they were raised on it, and they provide the best window on the needs of the next generation.”  The new marketing rule is then : build up our future customers today!!!

On example: you think your kid is too slim??? Let him go on McDonald's…

Indeed, the trend of King Child is more and more developped by companies. However, you can't consider only the use of "Western children". Otherwise you forget the work of children in poor countries.In indonesi dor instance, more and more children are forced to work as a result of the economic crisis. An article on Asia Times gives a testimony of this reality.

This practice underlines ethical problems that are raised by globalization. Indeed, children in these countries need their work to live, but for our western culture it is unhuman to make children work, and a lot of companies are attacked for hiring children.

Tags : kids