Destroy your old values, build new values

What is really important to understand with e-culture : DO NOT USE “real world” strategies, but invent new way to make business.

The main goal is tro build up a new kind of relationships (understand: the functions that create and distribute an organization's goods and services). If they don't add value, get rid of them: the most important thing to do is to re-invent new strategies. Therefore, use digital technology to recraft the buying, selling, and producing processes and relationships.

 
One good example is the cultural items market : www.amazon.com did a great job to re-create the job of book or DVD seller, on the web…

An other good example of a new way to make business is the skyblog's way.

They simply offer a space for people (often teenagers) who want to talk about their lives ! We can traduce that by a new way of making your own 'private diary'.